Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats. The team will wear Nike and Jordan Brand logos.

The extension keeps UC partnered with Nike and Jordan Brand after an agreement with BSN Sports began in May 2023 to outfit the Cincinnati Athletics team, replacing Under Armour. 

In July 2023, the Bearcats became a Power Five School when they joined the Big 12 Conference.

“We are excited to continue our partnership with the industry leaders in apparel, performance and style,” Cincinnati Director of Athletics John Cunningham said. “It has been great to see the C-Paw reunited with the Swoosh and Jumpman logos since this summer. We are thrilled to take that partnership with Nike and Jordan Brand to the next level and keep Bearcats student-athletes outfitted in these iconic brands for years to come.”

Photo courtesy Cincinnati Athletics