Nike Inc. unveiled two new partnerships with world-class community organizations, PeacePlayers International and MENTOR: The National Mentoring Partnership, launched on Dr. Martin Luther King Jr. Day.
Nike hopes that by teaming up it will expand opportunities and support for youth and their communities, continuing in the swoosh’s belief in using the power of sport to promote diversity, inclusion and equality.
PeacePlayers International is globally recognized for uniting divided communities – leading with youth – through sport. By developing youth leaders, building relationships and changing perceptions, PeacePlayers is strengthening communities using sport as a tool to bridge divides.
MENTOR is the leading national organization in ensuring quality youth mentoring relationships and connecting volunteers to opportunities in their local communities throughout the United States. MENTOR’s mission is to close the “mentoring gap,” ensuring that young people receive the support they need to succeed in all areas of life.
“We’ve always been committed to using the power of sport to advance equality – on the field and in life,” said Mark Parker, chairman, president and CEO of Nike. “Our newest partners in PeacePlayers and MENTOR put this belief into action in meaningful and inspiring ways that make a real difference.”
Photo courtesy Nike Basketball
