Nike Inc. brought out 27 of its top athletes to New York City to
showcase a breadth of performance and lifestyle products as well as
digital services as the company continues to accelerate growth within
its womens business.
Sport and fitness are powering a new lifestyle shift for women around the world, says Mark Parker, President & CEO of Nike, Inc. Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.*
Women all over the world are choosing to work out and run with Nike. The Nike+ Training Club App for women has been downloaded 16 million times and 9 million women have downloaded the Nike+ Running App. The Nike+ digital community is a global ecosystem of inspiration and optimism, using knowledge and community to motivate. By offering athletes at every level a better understanding of themselves, Nike serves as the direct link between the female consumer and her goals.
Nikes Spring/Summer 2015 Womens collections feature new performance looks and designer collaborations catering to every element of a modern womans athletic lifestyle. These include new products across Nikes running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.
The global lineup of athletes in New York included Olympic gold medalists Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins.
Nike also revealed its collaboration with Brasilian designer Pedro Lourenço, a collection of training apparel and footwear that blends performance with a unique interpretation of style.
With such an explosion of creativity in sport and a growing lifestyle that seamlessly integrates her run and workout with the rest of her day, Nike has never been better positioned for growth, says Amy Montagne, VP/GM of Nike Women. Today were introducing the most comprehensive and innovative womens collection Nike has ever created.
