Nike announced A’ja Wilson as the newest member of its “signature family.” Wilson has worked with Nike’s innovation team and product designers for over a year to create a signature collection, including a shoe the company will release in 2025. 

“It’s been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete,” said Wilson. “From my logo to the look of the shoe and the pieces throughout the collection, we’ve worked to make sure every detail is perfectly tuned to my game and style.”

Wilson’s experience with Nike was reportedly reflected during the design process. Ben Nethongkome, the lead footwear designer for her collection, said, “From the onset, A’ja was quick to share her aesthetic and performance priorities for her signature shoe, and her collaborative spirit and infectious energy helped the design team bring her vision to life.”

“The design process with Nike was really gratifying, and I didn’t realize how much goes into designing a shoe,“ says Wilson. “My biggest asks were that the shoe was light and comfortable for all the hours I spend on the court and that it also looks really good. It’s versatile, and I hope people will wear it when they’re hooping but also just when they’re walking around every day. It’s so exciting to be sharing my signature, a piece of me, with the world.”

In joining Nike’s roster of signature athletes, Wilson is among a growing team of women who have partnered with the brand to develop signature collections, including Serena Williams, Megan Rapinoe, Naomi Osaka, and Sabrina Ionescu. 

“I hope when girls wear this shoe, they believe in themselves,“ said Wilson. “I want them to hopefully lace them up, feel powerful and understand that nobody can stop them from their dreams. Set those goals high. Go get them — that’s the biggest thing.”

Wilson also works as a  Nike Athlete Think Tank member, helping “inform how the brand creates products, meaningful experiences and supportive communities for women and girls.” Wilson also recently partnered with Nike and other elite athletes to “craft a vision for the future of Nike Air by harnessing cutting-edge technologies and Ai in collaboration with the Nike innovation team.”

Wilson’s signature collection will include women’s, men’s and kids’ sizing. The collection will be released globally on nike.com and SNKRS and at select retailers in 2025.

Image courtesy Nike