Nike Inc. named Tom Peddie the new VP, GM of North America, succeeding Joaquin Hidalgo, who has served in this role since July 2013 and will be taking a leave of absence to focus on his health. This change is effective immediately.
Peddie, a 26-year Nike veteran, has held senior management roles across Nike, including VP North America sales and VP global sales. He was previously VP, GM of emerging markets and joined the North America team earlier this year as VP, GM of integrated marketplace, where he has led Nike’s holistic integrated market strategy in North America.
“Tom is a strong leader with a deep understanding of our consumer and the integrated marketplace,” said Elliott Hill, president of geographies and sales, Nike Brand. “He has proven time and again his ability to lead teams toward continued and profitable long-term growth and we look forward to his leadership in this important geography.”
“Joaquin has shown an unwavering commitment to our brand and to leading the North America business,” said Hill. “During the three years of his leadership, the North America business grew by more than a billion dollars each year. We look forward to his return to Nike.”
