Nike has named Lucy Rouse as its VP/GM overseeing SNKRS, Nike’s marquee app for releases and content, according to an internal e-mail obtained by Complex.
Rouse’s official title is VP/GM of NBHD (Neighborhood) Nike’s high-level boutique partners, SNKRS Launch and S23NYC, where SNKRS is headquartered.
Rouse succeeds Ron Faris, who now works as VP/GM of Nike Virtual Studios.
Rouse has been at Nike for nearly two decades, recently leading its women’s business in Europe, the Middle East and Africa. Rouse starts in her new role on April 4.
