Nike, Inc. made leadership changes to continue building on the brand’s strong momentum and underscore the company’s “commitment to product innovation, serving athletes and brand storytelling while driving deeper integration across the business.”
Heidi O’Neill, president of Consumer & Marketplace, will become president of Consumer, Product & Brand, Nike, Inc.
Craig Williams, president of the Jordan Brand, will become president, Geographies & Marketplace, Nike, Inc.
Matthew Friend, EVP and CFO, will expand his responsibilities to include Procurement, Global Places & Services and Demand and Supply Management.
“We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best—seamlessly serving athletes with compelling product,” said John Donahoe, president and CEO, Nike, Inc. “Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.
Donahue continued, “These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement while building long-term growth and profitability.”
Global Brand Marketing and Global Sports Marketing will both report to O’Neill. A 24-year Nike veteran, O’Neill most recently was Nike’s president of Consumer & Marketplace, leading Nike’s marketplace and four geographic operating regions. Previous roles included president of Nike Direct, accelerating Nike’s retail and digital-commerce business. O’Neill was also responsible for creating and leading Nike Women’s business.
Williams will lead Nike’s four geographies and marketplace across its Direct and Wholesale businesses. In addition, Williams will lead Nike’s Supply Chain and Logistics. Williams joined Nike, Inc. in 2019 as president of the Jordan Brand, doubling revenue in the last four years to become the second-largest footwear brand in the United States. In addition to stewarding the Jordan Brand, Williams has decades of enterprise experience building global brands and creating deep consumer relationships.
Sarah Mensah, Nike’s vice president/GM of North America, will become president of the Jordan Brand.
Scott Uzzell, the CEO of Converse, will become North America’s vice president/GM, reporting to Williams. A successor will be named shortly.
The Jordan Brand and Converse will report to John Donahoe.
Andy Campion, chief operating officer, will take on a new leadership role as managing director of Strategic Business Ventures. In his new role, Campion will work closely with Donahoe to identify and pursue new business opportunities and drive growth for the company. Campion will also oversee Nike Virtual Studios (NVS) and lead teams across Nike’s World Headquarters and Los Angeles-based offices as part of his new role.
Michael Spillane, president of Consumer Creation will retire from Nike, Inc. later this year after 16 years working for the company.
Photo courtesy Nike