Nike and Lance Armstrong have enlarged their partnership to now launch the LIVESTRONG Collection of apparel, footwear and accessories for men, women and kids. Nike will give all profits from the collection to the Lance Armstrong Foundation, which supports cancer survivorship programs and works to make cancer a national priority.


“Lance is a cancer survivor and one of the world's greatest athletes,” said Mark Parker, Nike Inc.'s president and CEO. “Lance is a symbol of hope against adversity for everyone. In 2004 Nike created the LIVESTRONG wristband, which has sold more than 70 million pieces to date and helped raise millions. Nike is proud to continue supporting the LIVESTRONG campaign with this new collection where all Nike's profits from the collection will go to the Lance Armstrong Foundation.”

Inspired by Armstrong, the collection is designed for training, running, and cycling, allowing people to enjoy performance athletic product while also helping others to LIVESTRONG. Armstrong will debut the collection at the New York City Marathon this November.


“Nike has supported me since the beginning of my career, and throughout my fight against cancer,” Armstrong said. “They have helped the Lance Armstrong Foundation become what it is today by creating the LIVESTRONG wristband. I'm proud to be part of the next chapter with Nike launching the new LIVESTRONG Collection, with 100 percent of the profits going to the LAF.”