NIKE, Inc. and Futbol Club Barcelona, popularly known as Barca, have signed a new five-year agreement for approximately $189 million (euro 150 million) plus bonuses and royalties, which extends their relationship through 2013. The agreement also includes a possible five-year renewal, which would further extend the relationship through 2018. More specific terms were not disclosed.
“FC Barcelona is one of the game's best football clubs and one of the most exciting teams to watch, and we are very pleased to extend Nike's relationship,” said Nike Inc. President and CEO Mark Parker. “Our long-term relationships with top football clubs such as Barcelona deepens our global leadership in the world's most popular sport and strengthens our growth opportunities as the No. 1 football brand.”
FC Barcelona President Joan Laporta said Barca was “very excited to extend this relationship with Nike.”
“The agreement is an international recognition of the level that the club has reached both for our performance on the field and our social and community commitments,” Laporta said. “We especially appreciate the effort that Nike has made and will continue to make towards positioning FCB as 'more than a club.'”
