The National Hockey League (NHL) and Reebok are
launching a new state-of-the-art flagship store, NHL Powered by Reebok scheduled to open in October, 2007. The store will be located in New York City at 1185 Avenue of the Americas, at the corner of 47th Street. Designed by architecture firm Gensler, the unique space draws inspiration from hockey, and the game itself will come to life through the architecture, fixtures and materials used throughout the store.
Highlights of the store include:
· 6,700-square-feet with 3,750-square-feet of dedicated retail space
· A floating Rbk hockey stick sculpture, constructed of over 400 sticks, which will hang over the cash desk and is interlaced with flat panel monitors
· High definition projection screens and monitors throughout the store to capture clips or display real-time in-game video
· Uniquely designed and constructed fixtures inspired by the speed and movement of the game
· Interactive stations where consumers can play next generation NHL video games or access NHL.com
· LED Zippers that run across the exterior bringing movement and light to the street
· Larger than life graphics that highlight NHL players
· XM Satellite Radio is planning to build an on-air studio for live broadcasts on the hockey talk radio station NHL Home Ice (XM channel 204), which is heard across the U.S. and Canada. XM is the exclusive satellite radio network of the NHL.
· A 29 ft tall LED video veil at the main entrance features 80 strips of light and will greet consumers with highlighted product or images of Reeboks most exciting NHL players
· An ice wall, made of real ice, which will serve as a backdrop to feature merchandise as well as the Stanley Cup at select times throughout the year
