The National Football League has partnered with Procter & Gamble in an endorsement deal  for toiletries. Under the multi-year pact, P&G will be allowed to use a “Official Locker Room Product of the NFL” label on products including Old Spice deodorant and Head & Shoulders dandruff shampoo.

Financial terms of the agreement weren't disclosed, according to a report in the Wall Street Journal.

The accord also gives P&G the right to use the NFL logo on a number of P&G products, including Dawn dish soap, Charmin toilet paper, Gain detergent and Bounty paper towels on in-store displays and in ads.