The National Football League (NFL) and Fanatics plan to open six retail outlets across São Paulo and Rio de Janeiro over the next few weeks before the first regular-season NFL game, which will be played at the Corinthians Arena in São Paulo on September 6 between the Green Bay Packers and Philadelphia Eagles.

During the game, Fanatics will also operate five pop-up shops in the arena, including a roughly 10,700-square-foot superstore presented by Visa and a retail outlet at the NFL Experience (a fan festival to be held from September 6-8 at Parque Villa Lobos in São Paulo.

The NFL reported having over 35 million fans in Brazil, the third largest number, behind the U.S. and Mexico. Fanatics will sell officially licensed NFL merchandise, including team jerseys, New Era Caps, hard goods, exclusive collaborations, and limited-edition gameday collections at the retail outlets.

“We’re thrilled to be working with Fanatics to bring six NFL Shop stores to our more than 35 million fans in key cities across Brazil,” said Salha Latif, vice president of international consumer products at the NFL. “As the first NFL game in South America, we’re looking forward to offering a wide range of merchandise across stores, allowing fans to showcase their passion for the sport in both lead up to and long after the game in September.”

“The NFL’s first regular season game played in Brazil is a historic event, and we are delighted to mark this seismic occasion for fans by bringing them a next-level retail experience across six stores in the country,” said Pierre Leclerc, retail director at Fanatics. “We are committed to enhancing the NFL fan experience and making NFL merchandise more accessible for all, no matter where you may be in the world.”

The NFL and Fanatics are collaborating with One Projetos, a Brazilian brand and licensing specialist, to support the retail launch.

The list of NFL pop-up outlets that will open across Brazil timed with the NFL’s season-opening game include:

  • Shopping Morumbi, São Paolo
  • Barra Shopping, Rio De Janeiro
  • Aeroporto De Congonhas
  • Aeroporto Do Santos Dumont 
  • Aeroporto Do Galeão
  • Aeroporto De Guarulhos

Image courtesy NFL