TruGolf Links, the franchise subsidiary of TruGolf Holdings, reported that it has introduced a patented hybrid golf simulator to the franchise market. The company said TruGolf Links’ long-standing close relationship with Nexus Golf made this new product possible.
In furthering the relationship, Nexus Golf invested in TruGolf Links. Regional developers will now have access to an indoor-outdoor golf experience, allowing customers in their area to “engage with the sport in an entirely new way.” It is also expected to change “the business equation for golf course operators, expanding operating hours, better leveraging existing infrastructure, and creating new revenue streams.”
“Hybrid golf technology will allow full-length golf to be played at night without lighting an entire golf course. Night golf is currently limited to the smaller par 3 golf courses,” TruGolf Links noted in the release.
“The decision to invest for a minority stake in TruGolf Links and reinforce our partnership was easy and obvious given our shared mission of redefining what is possible in golf through technology,” said Tim Vale, owner of Nexus Golf, LLC and inventor of Nexus Hybrid Golf. Nexus Golf will reportedly invest $2 million in TruGolf Links and has made the first tranche in the investment.
“This is a game-changer for the sport and the business of golf,” said Ben Litalien, chief development officer at TruGolf Holdings. “By integrating the hybrid simulator concept into our franchise model, we are empowering regional developers to redefine the golf experience for a new generation of players. The Hybrid Golf product solves virtually every problem in golf, including the time it takes to play, lost golf balls, land required, maintenance costs, intimidation factor, and more.”
“This cutting-edge technology, five years in development, puts simulator technology onto physical golf courses, allowing for a new, tech-infused way of playing golf,” the company said in a media release. “Merging the virtual and physical worlds of golf has been recently popularized by the high-profile TGL (Tomorrow Golf League), giving proof that the golfing world is open to new and different playing formats.”
The patented hybrid golf simulator solution will roll out across TruGolf Links franchise locations, creating new revenue streams for entrepreneurs. The company anticipates the first hybrid franchise location to be operational by the end of 2025.
Image courtesy TruGolf Links/TruGolf Holdings
