Newton Running plans to introduce a new Motion All-Weather Shoe, a technically advanced, lightweight trainer, designed for damp and chilly weather. The shoe features a breathable, water-repellant upper, a sticky rubber outsole tuned for cold temperatures and a unique universal stability system.
“This shoe is the natural evolution of our technology and a response to lots of customer feedback,” states Newton co-founder Danny Abshire. “Serious runners dont let a little bad weather keep them from going outside on a run and now they can enjoy Newtons forefoot/midfoot technology without getting cold feet.”
Newton has adjusted its patented technology in the shoe specifically for colder temperatures. Designers spent months testing the slip resistance of the outsole and tuning midsole foam formulations to create the ideal level of responsiveness when the temperature drops. As the days get shorter, highly reflective logos and trim on the shoes increases safety in low light conditions.
The Motion All-Weather shoe also features bilateral posting in the midsole providing stability and a high level of cushioning for all foot strike types. The shoe will retail for $175 and will be available at selected specialty retailers, or online at www.newtonrunning.com, in mid-November.
