Steiner Optik, the binoculars manufacturer based in Bayreuth, Germany, is shifting its headquarters for North America, effective August 1, 2010, to the Burris Company Inc., in Greeley, Colo.
Steiner, headquartered in Bayreuth, Germany, is known worldwide for the ruggedness and the precision of its binoculars. They are used by military and law enforcement personnel, sportsmen, sailors and adventurers on all seven continents. Burris will oversee sales and marketing of the Steiner line to all current sales channels in the United States. These include marine, hunting, birding, outdoor, military and law enforcement, including cataloguers and online sales.
Steiner's reputation for customer service and support will be further enhanced with the move to Greeley. With access to a larger, more structured organization, Steiner will be able to expand its distribution and customer service capabilities. To support this effort, Steiner has recruited personnel from Europe and key staff members from its current distributor, Pioneer Research. The new organization will work closely with Steiner in Germany to better serve markets and customers in North America and the world.
Robert Eckert, Steiner's Managing Director, commented, “The work of 28 years with Pioneer Research in the United States was outstanding and productive. Together with Pioneer, we established the Steiner brand in the United States and we will ensure our dealers and customers have a smooth and seamless transition. We are happy to announce that most of Pioneer's key staff members will continue to work with us and our Steiner customers. The sales, technical staff and customer service teams at Burris are also fully trained and operational.”
Wolfgang Harms, President of Pioneer & Co, stated, “Our long-standing relationship with Steiner Optik has been harmonious and successful. Today, Steiner is the premium brand of optics in the United States. We have worked closely with Steiner in Germany and Burris to make sure that our customers will continue to receive world class products, unmatched customer service and support.”
