The Rbk EDGE Uniform System made its retail debut at the 2007 NHL All-Star Celebration in Dallas with the Eastern and Western Conference NHL All-Star jerseys the top-selling NHL items in retail outlets throughout Dallas and on NHL.com for the month of January. Total in-arena sales of All-Star merchandise were up more than 7%compared to the previous NHL All-Star Game, held in 2004 in Minnesota.
The NHL All-Star Game set a new record for one-day sales in the American Airlines Center (AAC), up approximately four percent from the previous record set by the Dallas Mavericks during Game One of the 2006 NBA Finals.
“Dallas provided us with a great platform to showcase a wide assortment of licensed products, headlined by Rbk and the unveiling of the Rbk EDGE Uniform,” said Brian Jennings, Executive Vice President, NHL Consumer Products Marketing and Retail Operations. “We couldn't have been more pleased with the results.”
Sidney Crosby Eastern Conference jerseys were the top-selling player All-Star jerseys, followed by local All-Stars Marty Turco and Philippe Boucher of the Dallas Stars and Alex Ovechkin of the Washington Capitals.
