New Era has signed on as the official apparel partner of Essendon Football Club’s esports team.
Nicknamed the Bombers, Essendon is a professional Australian rules football club that plays in the Australian Football League. In December 2017, Essendon entered esports by acquiring Australian League of Legends team Abyss ESports.
“We have formed a strong partnership with New Era since they joined the club in 2016 and we are thrilled they will now extend that commitment to our Bombers’ esports team,” said chief commercial officer Justin Rodski.
General Manager of New Era Australia Simon Hibbs said, “Esports represents one of the major emerging trends in sport and New Era Australia is very proud to partner with the Bombers esports team and expand our presence into this exciting new competitive sport.”