New Era Cap Co., Inc., will join the ranks of “United Nations, Live Aid and Up With People” with the development of a unique way to bring cultures around the world just a little bit closer — one hat and one head at a time — with the launch of the “Official Cap of the World.”
The “Official Cap of the World” is a headwear series that will showcase and celebrate the world with monthly cap releases highlighting cities around the globe; every cap design influenced by various cultures, ideas, and themes. Each month, beginning with the first retail launch on January 17, 2006, New Era will release three cap designs dedicated and released exclusively in the month's highlighted cities and on New Era's web site. The program's launch cities are Greenwich, England, cap available at JD Sports; Montreal, Canada, cap available at la Capsule de Sportive Depot; and Osaka, Japan, cap available at BIGSTEP.
“As a global company it was important to New Era to take time in 2006 to pay homage to some of the many markets where its product is sold,” said New Era Vice President of Global Marketing John De Waal of the marketing initiative. “The Official Cap of the World program allows New Era fans worldwide to wear specially designed headwear that is globally inspired; product that fits their style and culture.”
This innovative headwear series will present 36 caps in 2006. Each cap will be presented in a specialty case and with an “Official Cap of the World Passport Book” in which they will be able to collect passport stamps that accompany each purchase. At the end of the year consumers who collect all 36 caps and save the stamps will receive a collector box for the full collection. The program is also supported on neweracap.com with program and monthly design details.