New Era Cap Co., Inc. will open its first flagship store in New York City. New Era: New York, which will be located at 9 E. 4th Street, in New York City’s Greenwich Village, is slated to open in May 2006.

New Era: New York will feature the broadest and most exclusive selection of New Era headwear in the world. The New Era 59FIFTY, the company’s famed, signature fitted baseball cap will take center stage in this highly anticipated retail space. The store will also feature looks across New Era’s many market segments, like fashion; styles in Women’s and Kid’s fits; and caps that satisfy the true sports enthusiast. Additionally, consumers will find New Era branded product; hats from the EK by New Era brand, and caps made for New Era’s Action Sports partners including DC Shoes, Stussy and Billabong.

“It is an exciting time at New Era, the launch of the company’s first Flagship store is a definitive step into the company’s future,” said New Era’s Director of Retail Sid Dey. “Opening New Era: New York presents us with the opportunity to develop a direct relationship with our consumers, while showcasing the great cross section of headwear we make, giving us the ability to satisfy a large audience. It also allows us to show off New Era’s most innovative looks; offering consumers some of the hottest headwear they have ever seen!”

The look of New Era: New York, a 2,000 sq ft boutique space, was developed by Jager Di Paola Kemp Design, Burlington, VT, with final design executions by architectural firm TPG, whose portfolio includes Barney’s New York, Dolce & Gabbana and the NBA Store. Housed in one of New York’s historically land marked gems, the E. 4th Street building was built in the 1800s and was home to a manufacturing company for most of the 1900s. The boutique has a distinguished look, a unique departure from traditional headwear stores; it features exposed brick, maple hardwood floors, custom cabinetry and iron cast, floor inlays of the company’s logo and the famed visor sticker found on the New Era 59FIFTY.