Gaiam, Inc. has entered a new licensing deal to become the exclusive licensee for all The Biggest Loser fitness accessories for the next three years. The branded accessories will be integrated into each successive season of the show, beginning with Season 7, which premiered on January 6.

“Gaiam is considered a leader in innovative fitness and wellness lifestyle because we provide our customers with products that reflect their interests and health needs,” said Gaiam President of Entertainment and World Wide Distribution, William S. Sondheim. “The enormous popularity of the Biggest Loser brand will allow us to reach a broader audience of people who will benefit from the healthy lifestyle promoted in the show and in all of Gaiam’s wellness and fitness products.”

Gaiam’s commitment to wellness and an informed approach to fitness supports The Biggest Loser’s mission to promote healthy weight loss. The Biggest Loser challenges overweight contestants to lose pounds through comprehensive diet and exercise. Produced in 25 countries and airing in more than 90 countries, the series has become a worldwide sensation.

“Our goal is to make ‘The Biggest Loser’ the ‘go-to’ brand for products that help people pursue a healthy lifestyle,” said Kim Niemi, Senior Vice President NBC Universal Television, DVD, Music and Consumer Products Group.  “Teaming with Gaiam – a great company with a solid reputation for quality products – helps us provide even more options for those pursuing ‘The Biggest Loser’ lifestyle.”