This season, New Era Cap, LLC, the international sports and lifestyle brand and official cap of Major League Baseball, is launching an MLB collection celebrating the stories and traditions of all 30 teams.
New Era collaborated with every MLB club to design their Batting Practice caps. Worn by players on the field during pre-game, each cap has team-specific design elements and color choices.
“The goal was for each team to create official headwear that performs for players while intersecting team heritage and fitted cap culture,” said Tim Shanahan, senior director of Licensed Products at New Era Cap. “Every Batting Practice cap design is inspired by iconic players, eras or moments in that franchise’s history. While the designs are unique to each team, the common thread unifying the collection is the power of storytelling through caps that deliver superior athletic function.”
For the 2024 season, New Era also launched its Spring Training and Clubhouse collection, MLB Clubhouse Collection, and the MLB Batting Practice Collection. To learn more, go here.
Since 1920, New Era has been manufacturing headwear. With an expansive portfolio of global licenses, the addition of apparel and accessories lines, and a 1,000-plus worldwide retail store network, the brand is rooted in sports and an influencer of street and lifestyle culture. Headquartered in Buffalo, N.Y., it sells its products in over 125 countries.
Image courtesy New Era Cap
