New Era Cap Co. has signed on to be the presenting sponsor of the 2011 TransWorld SKATEboarding Awards Show.

The 13th annual red carpet event is said to be the sport's biggest night of the year, bringing the top skateboarding pros together for one night to celebrate the year's most outstanding riders. The 2011 TransWorld SKATEboarding Awards will be held at the Avalon Hollywood in Hollywood, California, on Wednesday, May 18.

As the presenting sponsor, New Era will produce custom TransWorld SKATEboarding Awards hats for all the night's presenters and nominees. During the show, New Era will also present the Readers' Choice award, voted on by TransWorld SKATEboarding readers.

“New Era and TransWorld SKATEboarding have had a solid partnership since 2004, and as the relationship has evolved so has the level of commitment from both sides. Further integration into a premium and widely known event like the TransWorld SKATEboarding Awards mirrors New Era's continued growth within the skate market and will continue to celebrate some of the world's best athletes while helping take the TransWorld SKATEboarding Awards to the next level,” said Braden Dahl, strategic business manager, New Era Cap Co.

Other sponsors include Red Bull and Skullcandy.