New Balance announced a multi-year partnership with the Reach the Beach Relay organization.
As
part of the partnership New Balance will serve as the title sponsor of
the new “Reach the Beach Relay Series,” which includes the 12 year-old
New Hampshire-based fall relay as well as the Massachusetts-based
spring relay event that will kick-off this May 2011, traversing from
Mount Wachusett to Horseneck Beach State Reservation. This year
represents New Balance”s fourth year sponsoring the Reach the Beach
Relay event and the tenth time New Balance has sent associates to
compete in the race.
“The Reach the Beach Relay draws people
from all over the country to come together for two days, focused on
having a great time running,” said Daniel Green, integrated marketing
associate for New Balance. “It is a unique event in that it engages both
novice and veteran runners alike in an experience that is physically
challenging and socially rewarding. As a brand founded on running we are
thrilled to have the opportunity to bring such a positive experience to
even more runners two times a year with the new Reach the Beach Relay
Series.”
In addition to adding another RTB event to its
sponsorship calendar, New Balance has enhanced its presence at the
upcoming fall 2010 Reach the Beach Relay event to include more corporate
participants and additional activation efforts. The company will send a
total of seven teams to participate in the race, including three teams
of New Balance corporate associates, one team of New Balance Boston
track club members, and one International team from Germany, composed of
NB Germany associates, retailers, and media.
The final two teams are composed of key New Balance running specialty
retail partners including Fleet Feet, Naperville Running Company, Start
Line, The Running Place, Running Zone, and Performance Running
Outfitters. Each New Balance van will be adorned with corporate branding
and offer race participants a unique way to engage with the brand.
For
the 2010 fall race New Balance will host an expanded “New Balance Tent
Village” at Bear Brook State Park, offer a assortment of official RTB
race merchandise, and have a booth at the race start and finish
showcasing their Fall 2010 gear.
“The relationship between the
Reach the Beach Relay organization and New Balance has been a strong
collaboration born of mutual passion for the running community and a
shared desire to create an exceptional race experience for
participants,” said Rich Mazzola, Reach the Beach co-race director and
founder. “We are thrilled to partner with them for the new Reach the
Beach Relay Series and be able to reach even more runners with their
innovative products.”
