New Balance to Sponsor Pan-Massachusetts Challenge

New Balance has joined the Red Sox Foundation as a co-presenting sponsor
of the
Pan-Massachusetts Challenge (PMC), the athletic
fundraising event. The company has also been named the exclusive
footwear and
apparel sponsor for the charity biking event.

The PMC is a one- or
two-day
bike-a-thon in which 5,000 cyclists ride one of 10 routes – up to 190
miles – across the Commonwealth. Now in its 31^st year, the
PMC
has raised $270 million for cancer research and treatment at Dana-Farber
Cancer
Institute through its Jimmy Fund. The PMC aims to raise another $31
million in
2010. New Balance was a presenting sponsor
of the
2008 Pan-Massachusetts Challenge (PMC) Kids Rides and a PMC sponsor in
2009.

“The New Balance
sponsorship will go a long way in helping the PMC achieve its
fund-raising
goal,” said PMC Founder and Executive Director Billy Starr. “It is
due to corporate and in-kind sponsors that the PMC is able to contribute
100
percent of every rider-raised dollar directly to the Jimmy Fund,” Starr
said.

“New
Balance is proud to join the Red Sox Foundation in presenting the 2010
PMC,” said New Balance President/CEO Rob DeMartini, who is a four-year
PMC cyclist. “As a company, we have a long-standing commitment to
promoting health and fitness and giving back to the local community so
the PMC
bike-a-thon is a great fit for us.”

The PMC raises and
donates more
money to charity than any other athletic fundraising event in the
nation. The
PMC generated half of the Jimmy Fund’s annual revenue. Nearly 3,000
people volunteer with the PMC year-round to support the August ride.

“New Balance
understands
the PMC’s ability to raise crucial funds for cancer research and we are
grateful for their continued support,” said Starr. “Having the New
Balance brand behind the PMC is an honor and we hope to leverage their
partnership to drive ridership and increase the final sum we are able to
contribute to Dana-Farber.”