New Balance Athletic Shoe, Inc. has signed a license agreement with Moretz Sports for performance socks.
Effective January, 2004, Moretz Sports will manufacture, market and
distribute New Balance performance socks in association with the New
Balance sales force.
Moretz Sports is a Newton, N.C.-based sock wear company founded in 1946 and
is headed by CEO John Moretz. Moretz Sports manufactures, markets &
distributes athletic, casual and fashion socks for national and regional
retailers.
“This opportunity allows us to continue to provide a broad assortment of
New Balance performance socks for real athletes and also expands our
support of domestic manufacturing,” says Jim Tompkins, president and COO of
New Balance.
“We are honored with our New Balance association and look forward to
creating performance socks in keeping with New Balance’s sports heritage,”
says Lee Moritz, President of Sales, who will lead the Moretz organization.
