New Balance has selected BBDO New York as its new global creative agency of record. The decision follows a competitive review. The scope of work includes creative and media duties for the New Balance brand.
“The thorough review process allowed us an excellent opportunity to see some of the best agencies in the industry,” says Rob DeMartini, CEO at New Balance. “BBDO and its other agency partners clearly demonstrated they have the drive, talent, insights and global resources to help us achieve our business goals.”
“New Balance is a brilliant brand, with great people who have great passion,” says John Osborn, President and CEO, BBDO New York. “Many of us at BBDO have had our feet in New Balance products for years – making it all the more rewarding to be able to get our hands on the brand, too. We are looking forward to bringing our passion to bear in taking New Balance to new heights.”