New Balance has signed on to become the official footwear and apparel sponsor of the Boston Red Sox. The company has unveiled an illuminated sign featuring its logo on an HD videoboard in Fenway Park's right field.
“From the outset, we knew this would be a special relationship. New Balance has consistently brought ideas to the table that demonstrate a shared commitment to adding value to important areas of our business, including our home, Fenway Park, and philanthropic efforts like the Run to Home Base,” said Sam Kennedy, Executive Vice President/COO for the Boston Red Sox, in a written statement. “Today marks the beginning of a collaboration that brings two iconic Boston-based organizations together, and we couldn't be more excited.”
The New Balance sign will display a looped and flashing “we won” message to highlight Red Sox victories. The sign uses energy-efficient LED lights that use 80 percent less power and last years longer than traditional bulbs.
“We are proud to partner with the Boston Red Sox and are thrilled to have the New Balance brand be part of America's most beloved ballpark,” said Joe Preston, executive vice president of global product and marketing for New Balance. “Like the Red Sox, New Balance has more than 100 years of history as a Boston-based company, and we share their passion and commitment for continued innovation and excellence.”
