New Balance has teamed with iHome to launch a collection of sport/fitness headphones. The collection is designed and engineered for runners and endurance athletes.
Three different designs were created for three different exercise needs.
The NB439 earbuds have removable ear-hooks and detachable cables of
varying lengths. For those who prefer headphones, the foldable NB447 sits on
the ears but also features the interchangeable cables, as well as an
in-line player remote for iPhones and iPods. Finally, the NB467 is a
behind-the-neck model, also with interchangeable cable lengths.
“New Balance is dedicated to offering innovative products to help athletes of all abilities perform at their best,” says John Cullen, general manager for licensing at New Balance. “iHome's experience and expertise in the audio solutions industry will allow us to offer a range of innovative sport headphones to complement our existing line of performance footwear, apparel and accessories.”
“Listening to the right type of music while running, training or competing in an endurance-style event can have a very positive effect on performance,” said Evan Stein, vice president of marketing for iHome. “Merging iHome's ability to create compelling audio devices with New Balance's expertise in the world of athletic products is sure to be a winning combination, and we hope many athletes will soon be beating their personal bests with the release of our New Balance Sport Headphones this holiday season.”
The New Balance Sport Headphone collection will have limited distribution in 2010 and will be widely distributed in 2011.
iHome was established in 2005 as a division of SDI Technologies to develop and market iPod electronics.
The move follows Adidas' partnership with Sennheiser on a headphone collection.