New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet—Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles, and Sport Active Cushion Insoles.
Since 2020, Superfeet has worked with New Balance, under a licensing agreement, to expand the brand’s insole assortment to accommodate a wide range of user needs with foot comfort, pain relief and sports performance.
“When we develop New Balance insoles, we start by identifying the unique needs of the users. Using these insights, in combination with our 45 years of experience as leaders in providing underfoot support, our product team develops insoles to provide performance and fit tailored to complement New Balance footwear and provide the utmost comfort for a variety of feet,” said Matt Gooch, director of product and innovation, Superfeet.
“Superfeet has a meticulous track record of designing innovative and market trusted insoles, and we are excited to offer three all-new New Balance insoles shaped by Superfeet,” said John Cullen, GM, Licensing, New Balance.
The Casual Therapeutic Cushion Insoles are designed to provide relief for consumers with sensitive feet using extra soft foam that contours to the foot. Heel-to-toe cushioning cradles the foot for pressure relief with additional cushion in the heel and flexible construction that supports the foot while moving. The insoles are made with hypo-allergenic materials to accommodate sensitive skin.
With fully integrated metatarsal support, the Casual Metatarsal Support Insoles redistribute pressure across the foot to alleviate 
pain under the ball of the foot. A strategically placed deep heel cup provides arch support and additional support where the foot needs it to relieve stress and strain. The insole’s moisture-wicking materials are engineered to control odor and reduce friction.
For users who prefer a springy, cushion feel in their athletic footwear, the Sport Active Cushion Insoles uses two layers of cushioned foam to fight foot fatigue. The flexible arch support accommodates the foot’s natural motion, moisture-wicking materials control odor and friction and an engineered heel cushion softens impact forces from the ground.
New Balance is also offering custom insoles using Volumental 3D scanning and Superfeet gait analysis technology. New Balance custom insoles will feature 3D-printed caps manufactured and assembled at the Superfeet facility in Washington.
Photos courtesy New Balance/Superfeet
