New Balance hired Romina Bongiovanni as global director of international marketing. She replaces Tim Malone, who joined Crocs as VP of global integrated marketing in May.
Most recently, Bongiovanni worked as New Balance’s director of global comms and entertainment. Before that, she worked at Saatchi & Saatchi.
In her new role, Bongiovanni will manage New Balance’s marketing strategy, including merchandising, retail operations and creative. She reports to Jeff McAdams, VP of global marketing, and joins the company’s global leadership team.
International revenue accounts for more than half of New Balance’s sales.
Photo courtesy PR Week/Jaron Johns
