New Balance Athletic Shoe, Inc. signed a licensing agreement with Highgear USA for the New Balance Sports Monitors category. Highgear is an outdoor and fitness instrument brand based in Asheville, NC.
“Highgear offers what weve been looking for within this technical category,” states Ed Haddad, Vice President of Intellectual Properties & Licensed Products at New Balance. “Our customers will now be able to purchase with confidence a high-quality, reliable sports monitor to compliment their New Balance shoe, apparel and accessory purchases.”
Highgear will handle the design, development, and delivery of New Balance Sports Monitors throughout the United States. The inaugural collection of Sports Monitors consists of pedometers, running watches, and heart-rate monitors.
New Balance Sports Monitors will initially target three distinct markets: fitness, running, and training.
“This is a tremendous opportunity for Highgear and we are thrilled about the partnership,” said Mike Hosey, President and Founder of Highgear. “To be associated with an industry powerhouse like New Balance is an amazing opportunity for Highgear. We thank them for their confidence in our ability to uphold the high standards associated with their brand.”
