The University of Denver Division of Athletics and Recreation announced that it has entered into a multi-year sponsorship and product supply agreement with New Balance through BSN Sports to be the official apparel, footwear and uniform provider for Pioneer athletics.
The agreement, which commenced on July 1, 2020 is part of the BSN Sports Collegiate Select program, which aims to make BSN Sports a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.
University of Denver Vice Chancellor Karlton Creech said, “We would like to thank The Leona Marketing Group, under the leadership of Dan Gale, for leading this process and delivering an apparel sponsor with whom we are proud to join forces. New Balance, BSN and Denver Athletics and Recreation share a mission of giving back to the community, and that is important to us. We are excited about this deal and look forward to the future.”
“We are thrilled to partner with the University of Denver and their storied Athletic and Recreation Programs. DU’s DNA fits perfect with the New Balance mission of not trying to be the biggest…but the best. We look forward too many years of thinking different and changing the game.” says Doug Liberta, general manager New Balance Team Sports. “We have supported the Pioneers’ lacrosse and ice hockey programs for years, and we are excited to take this next step alongside BSN Sports to outfit all of the school’s teams on the field.”
Todd Northrop, vice president of BSN Sports, added “We couldn’t be more excited to work with New Balance and the University of Denver and its incredible athletic program on this new deal. Our mission is to work tirelessly with coaches, the athletic department staff and administrators across campus to bring world class product and experiences to life.”
Photo courtesy University of Denver
