New Balance Athletic Shoe is expanding its focus on Team Sports, with the recent hire of two associates, Larry Brady as Team Sports Sales Manager and Kent Richard as Associated Product Manager, Cleated Products. They join John Morgan in rounding out New Balance's increased efforts in the Team Sports arena.
In the role of Team Sports Sales Manager, Brady will be responsible for developing and implementing the New Balance Team Sports sales strategy. He will work with New Balance sales representatives to develop business within their targeted Team Dealers and provide the New Balance product and development group with important feedback from the field.
Brady comes to New Balance with extensive Team experience. He has previously worked in sales management and team dealer brand building at both Brine and Reebok. At both brands he worked closely with professional, college, and high school teams/coaches to develop business. He has held a variety of management positions including, Director of Marketing North America, and Team and Specialty Sales Manager.
Brady earned his Masters degree from Springfield College and a Bachelor of Arts from the University of South Carolina Coastal. He currently resides in Bellingham, MA.
Kent Richard joins New Balance in the newly created role of Associate Product Manager for Cleated product. He will be responsible for the Cleated initiatives, including football, baseball, softball, soccer, cheerleading, and Warrior Lacrosse.
Richard comes to New Balance from Skyhawks Sports Academy, a company that produces and manages over 5000 athletic camps for 100,000+ kids annually. Prior to that he held a variety of management positions at several West Coast companies and spent over a decade at Reebok International, Ltd., where he served in many capacities including: Director of Sports Marketing, Sports Marketing Manager, and Brand Promotions Manager. A resident of Natick, MA, Richard earned his B.S. from Cortland State University.
