Netpulse, the fitness industry’s leading digital platform, has secured $18.6M in new funding led by Nokia Growth Partners, with participation from August Capital, Javelin Venture Partners, DFJ Frontier and Docomo Capital. John Gardner from Nokia Growth Partners will join the company’s board.
The company plans to use the funds to further accelerate its rapid growth, advance development of its product platform, and introduce new integrations and services for both club operators and members.
Netpulse’s unique digital engagement platform connects health clubs to a flood of new technologies that are transforming the fitness industry. From Internet-connected touchscreen cardio equipment to member fitness tracking devices, sensors, and apps, Netpulse is helping commercial fitness go digital. The Netpulse platform integrates these new technologies with club management systems and in-club digital experiences to deliver engagement, measurement, and monetization of members fitness activity, both inside and outside the club.
Netpulse’s omni-channel platform delivers coordinated digital touch points across club-branded websites, member mobile applications, cardio machine consoles and digital signage, providing a 360 degree digital engagement with the member, wherever they go.
“Netpulse technology has created an opportunity for clubs to engage with their members in ways previously not possible,” said Bryan Arp, Co-Founder and CEO of Netpulse. “Our platform provides club operators with a turnkey solution to participate in the industry’s digital transformation. Clubs are now able to provide new services to increase engagement and generate new sources of revenue by reaching the members via mobile and connected products.”
“The mega-trends of connected device and big data are converging, providing new business opportunities and consumer insights,” said John Gardner, Managing Partner at Nokia Growth Partners. “The Netpulse platform is uniquely positioned at the center of this convergence to capture data and deliver club-branded consumer experiences across the entire member journey.”
Netpulse has partnerships with eight of the top nine commercial manufacturers that produce 83 percent of fitness equipment currently in clubs. They also partner with leading club management software systems, fitness app and device makers, and industry service providers. Netpulse-enabled products and mobile applications can be found in thousands of clubs in over 30 countries including leading brands like Equinox, Crunch Fitness, Gold’s Gym, Retro Fitness, and top universities, corporate fitness centers and YMCAs.
Nokia Growth Partners invests in companies that are changing the face of mobility, communications and the Internet. NGP offers industry expertise, capital and an extensive network, enabling entrepreneurs to build disruptive, industry-changing companies and take them to the global market. With offices in the US, Europe, India and China, NGP extends the reach of companies making their products and services local everywhere.
