Outdoor gear and accessories brand Nemo Equipment has hired Freestone Sales Group to grow sales and service existing accounts in the Rockies.
Freestone is led by Stephen Nance, formerly of The Raven Workshop, which represented Nemo, and Corbin Biehler from Mountain Trading. Tres Binkley rounds out the team representing Utah and Wyoming.
“Nemo is thrilled to be working with Freestone,” said Mike Welch, VP of Sales for Nemo. “This marks a continuation of our relationship with Stephen Nance, who has worked tirelessly to build the brand with our dealers in the Rockies over the last four years. When Stephen first pitched the idea of transitioning the agency, and partnering with Corbin, we were all in. Stephen and Corbin have the elusive mix of energy and enthusiasm for our core mission, blended with a keen eye for merchandising and a thorough understanding of retail math. They will serve as great partners and champions for our Specialty retailers in the Rockies.”
“Freestone Sales Group has a passion for helping outdoor retailers realize their full potential,” said Nance. “Our focus is to bring each retail relationship high-quality service and consistent support through on-site training, creative events, effective communication and meaningful partnerships. Our strength as a sales agency is our ability to adapt and innovate our services in the ever-changing retail scene. We are thrilled to continue to work with such a dynamic brand that is constantly pushing the industry with its designs and technology.”
