Nemo Equipment, the outdoor gear manufacturer, announced Mike Welch as its new North American Sales Director.
Welch comes to Nemo with extensive outdoor industry sales experience, formerly working with Mountain Hardwear, Mammut, Karhu and Line skis.
“We’re excited that Mike has joined the Nemo team and look forward to his sales leadership as we continue to grow our brand and business in North America,” said Brent Merriam, Nemo’s vice president of outdoor. “Mike brings a passion for the outdoors, solid specialty retail account relationships and industry experience and a knowledge of sales and go-to-market processes that can further improve Nemo’s service and support of our customers.”
Welch will be responsible for developing and maintaining close relationships with account buyers and managers. He’ll also manage the sales force, e-commerce platform and inside dealer and customer service teams.
Photo courtesy Nemo
