Neiman Marcus Group (NMG) hired Nabil Aliffi as chief brand officer. Stefanie Tsen Ward received a promotion to chief retail officer. Both are newly created positions reporting to Ryan Ross, president, Neiman Marcus Brand.

“Neiman Marcus is the leading integrated luxury retailer in the U.S., recently achieving tremendous transformation,” said Ryan Ross. “These strategic roles will further define the magic of the iconic brand by driving areas that directly impact our customer and fuel our growth.”

As the creative force for the brand, Aliffi will elevate customer touchpoints, drive innovation and strengthen the retailer’s position. Previously he was the global chief creative officer of Soho House & Co. He also held leadership roles at Selfridges and Urban Outfitters after co-founding Vulture Magazine.

As chief retail officer, Stefanie Tsen Ward is responsible for the brand’s 36 stores, partnering with Aliffi to bring the retailer’s brand vision to the consumer. She will continue accelerating the company’s integrated retail strategy. Tsen Ward has innovated the customer experience through her tenure at Neiman Marcus, which began in 2018 following omnichannel leadership at various retailers. Her leadership contributed to “70 percent of NMG stores in FY22 reaching their highest revenue in over a decade,” said the retailer.

“Stefanie was instrumental in leading the development of our remote selling capabilities, powered by our proprietary Connect technology,” Ryan Ross explained. “She creates unequivocal, customer-centric retail experiences and inspires our selling associates to engage in new and innovative ways.”

These appointments are made as the company continues to make strategic investments across key areas of the business, including technology, stores and supply chain to drive its integrated retail model. The luxury retailer said it has committed to making a $200 million investment in stores over three years. The retail transformation will create brand experiences in stores, add new space for style advisors to influence customers and provide food and beverage concepts. The retailer is also elevating its digital experience, including recent updates to the Neiman Marcus app.

Photos courtesy Neiman Marcus