The National Basketball Association (NBA) and Netshoes launched LojaNBA.com, the first-ever official NBA online store in Brazil that gives millions of fans quick and easy access to official NBA branded merchandise.
The new LojaNBA.com is operated by Netshoes, Brazil’s largest sports e-commerce company and features a comprehensive assortment of NBA merchandise, including the latest performance and lifestyle apparel and footwear, by adidas — the official outfitter of the NBA. Additionally, LojaNBA.com will offer other NBA merchandise; including bags, backpacks, headwear and Spalding basketballs, the official game ball of the NBA.
“The partnership with the NBA strengthens the mission of Netshoes to bring sports fans closer to their favorite sports wherever they are,” said Roni Bueno, Marketing Director for Netshoes. “We are happy to give millions of basketball fans in Brazil access to products from the strongest basketball brand in the world through LojaNBA.com.”
“As the leading online sports retailer, Netshoes is the ideal partner for the first NBA online store in Latin America, bringing the NBA closer to our fans in Brazil,” said NBA Vice President, Latin America Philippe Moggio. “ LojaNBA.com will provide unprecedented access to official league merchandise through which fans can express their passion for the game.”
The site offers enhanced product views to show specific design details and navigation features to allow fans to search for items by team or product category. Fans can sign up to receive emails or RSS feeds on new product releases, special promotions and limited-time offerings to stay up-to-date on what is new on LojaNBA.com.
