Nautilus Safety Footwear has begun a joint venture with Feetures! Brand Sport Socks. Wayne Elsey, president and CEO of Nautilus Safety Footwear, said that his company planned a broad promotion to highlight the Feetures! sport socks and how they complement products such as the ergonomic line of athletic safety footwear from Nautilus.
“Weve been searching for a top quality performance sock to promote alongside our product line,” Elsey said. “A great performing product like Feetures! is a direct link, instead of a barrier, to our safety footwear’s technology. They also have a rich tradition of providing great products to all segments of the athletic industry._
Elsey added that the sport socks will be available through all business channels, utilizing a wide range of reseller partnerships. The collaboration will include a variety of ventures, as well as exploring gift packs and gift- with-purchase, according to Elsey.
“We want our customers to experience the Feetures! difference for themselves,” Elsey said. “So we will give away a free pair of these performance socks with every Nautilus purchase through our distributors who sign up for the program.”
According to Hugh Gaithers, President of Feetures! Sports Socks, the partnership brings the best of both product lines together for the consumer. “Nautilus Safety Footwear and Feetures! Performance Socks have a very similar focus,” he said. “Both companies provide specialty performance, extra comfort, and attractive pricing for our customers. Feetures! socks provide remarkable support without the shifting bulk of regular socks, and Nautilus Safety Footwear provides the best ergonomic protection while enhancing comfort and cradling the foot.”
Gaither said his company was ready to fill the newfound demand. “Weve been waiting for a partnership like this one,” he said. “Our sport socks will help the customer’s feet take advantage of Nautilus noteworthy safety protection.”
Gaither said that his products employ a unique technology that eliminates the annoying toe seam found on other socks. “These specialty socks also include CoolMax(R) technology to keep our customer’s feet dry, and unique bands of Lycra(R) that hug the entire foot for maximum protection.”