Harry Friedman has been named general manager of Speedo® Footwear and Accessories, a new position according to an announcement made today by Roger Williams, President and COO of Authentic Fitness Corporation.

The Footwear and Accessories division of Speedo is the largest and fastest growing segment of Authentic Fitness Corporation, a division of Warnaco, Inc.

Friedman will be responsible for sales, marketing and developing new distribution strategies. “This appointment is another positive step for Speedo,” Williams reported. “His footwear industry experience is particularly important because this area has literally exploded for us.”

Friedman has had wide ranging experience in marketing and sales for several major companies, including Rugged Shark where he created the global brand launch for National Geographic Footwear. Prior to that he held executive positions at InSport International, Fila USA, and the Rugged Footwear Company.