Nau has hired Los Angeles-based sales agency Epic Collections to sell into the fashion specialty retailer channel. Nau is currently sold primarily through outdoor specialty retailers, many of which carry its sister brand Horny Toad, but Nau's sleek, minimalist aesthetic has made it popular with more fashion conscious urbanites.
“Epic Collective not only has seasoned credibility in the fashion and street wear industry, but a depth of experience in the performance and sustainability aspects of our product that will help propel Nau into the fashion market,” said Mark Galbraith, general manager of Nau.
Founded by James Vaccaro, Epic Collective specializes in emerging active wear apparel brands, as well as established sportswear and fashion brands. The Epic Collective showroom, in the Cooper Design Building in downtown Los Angeles, represents Mitchell & Ness Apparel, Dr. Dre Beats by Monster, Nooka and Dosh.
“We are excited to focus our resources and expertise on the Nau brand,” said James Vaccaro, Epic Collective president and founder. “We view Nau as a ‘coming of age’ brand in both the active wear and fashion apparel channels. Nau fuses the two together without compromising functionality, performance or style.”