Native Eyewear has selected Kinetic Representatives LLC to support their sales functions in the Mid-Atlantic area. Lead by Dave Donahue, Kinetic’s emphasis on the outdoor space will result in additional retailer locations and an increase in SKUs at current retailers for Native.
The decision to boost the sales presence in the Mid-Atlantic is the result of sound sales, increased consumer demand and more awareness of Native’s attention to performance detail, exceptional lens technology and lifetime warranty. Kinetic will focus their efforts on New York, New Jersey, Pennsylvania, Maryland, and Delaware.
“Kinetic focuses on training and education at the retail level something incredibly important in the crowded sunglasses industry,” said Kevin Karch, VP of Sales, Native Eyewear. “Once sales associates, and ultimately consumers, become aware of our value proposition, the choice to select Native is obvious. Kinetic will help make that connection”
The partnership is effective as of July 13, 2015 in advance of the Summer Outdoor Retailer Show in August.
All Native eyewear range in price from $89 – $179, offer a no-questions-asked Lifetime Warranty, and are available at select retailers and nativeyewear.com.
Native Eyewear makes polarized sunglasses and traces its origins to mountain sports. It is currently owns by Essilor International, which also owns the Costa del Sol sunglasses brand.
