Nation.Academy, which is developing 50 multisport facilities around the country over the next 10 years, on Tuesday announced it has entered into an exclusive retail relationship with athletic apparel dealer SquadLocker to provide Adidas equipment and merchandise.
SquadLocker allows Nation.Academy to produce new equipment and merchandise in real time. As part of the relationship, SquadLocker will become a commercial partner of Nation.Academy. Nation.Academy will promote SquadLocker as part of its multisport facility marketing at 2020 National Qualifiers.
“To support such a prestigious program as Nation.Academy is a real honor for the team here at SquadLocker. Knowing we are improving their operational efficiencies so their staff can invest more of their time in player development allows all of us to fulfill our ultimate goal,” said Gary Goldberg, founder and CEO.
“SquadLocker gives us the flexibility to support our adidas partnership by enabling us to produce real time official equipment and merchandise for our community. We don’t have to wait for a 3rd party to ‘build’ our stores or let us know what’s available in stock. We can do it anywhere, anytime from any device!” said Nation.Academy Club Director Jaime Shamis.