Nathan Performance Gear, a leader in hydration, reflective and multisport gear and accessories, has joined Grassroots Outdoor Alliance as a Vendor Partner.
The alliance said Nathan’s Run Safe Inititiative, through which Nathan encourages all runners to carry ID, a phone, wear reflective while running outside, fits its vendor profile.
Nathan works with its retailers to hold informative and athlete-led hydration and reflective clinics, provide in-store POP and education literature to communicate inportant safety information to consumers.
Nathan understands the important roles that independent retailers play in their running communities as a resource for consumers looking to lead better and healthier lives: as a social network, connecting runners with other runners: as an important facet to the local economy and commits to helping those stores communicate the importance of safety and healthy living.
