Mystery Ranch’s founders Dana Gleason and Renée Sippel-Baker will pass the baton of senior leadership and assume roles as Board of Directors. Alex Kutches, the long-time VP of sales and marketing, will assume the role of president.
Gleason and Sippel-Baker, who founded the pack company in 2000, will oversee the vision and execution of the company’s annual plan of operation through its new organizational structure, which includes Bob Freeman, VP Product and Operations and Steve Fink, VP of Finance. Ben Nobel was recently promoted to sales director, North America, Outdoor and Hunting.
“For 22 years, we’ve been committed to doing things right. Doing it right means building the best loading bearing packs in the world, meeting our customers’ needs and the needs of the people right here, the Ranchers. We are still a deeply weird company, and our mission remains the same,” said Gleason.
Sippel-Baker echoed Gleason’s sentiment in saying, “We are actually a human resources company that happens to make great backpacks. It’s the people here that make the difference and, together, we make a difference for our customers, and that’s not going to change.”
Kutches added, “We have an excellent team here at Mystery Ranch. This team has successfully accomplished our original set of strategic objectives, and we have our sights set on sharing our brand promise with more people across the globe in our core businesses of Outdoor, Military, Hunting, and Fire.”
Photo courtesy Mystery Ranch/Alex Kutches
