Mystery Ranch hired Brandywine River Reps (BRR) to lead sales in the Mid-Atlantic and New England regions. BRR represents outdoor speciality gear brands to specialty retailers.
“The East Coast market includes a broad audience of both fashionable outdoor consumers and serious gear users, and the team at Brandywine River Reps has the experience and knowledge to manage this diversity and infuse growth in a similarly diverse brand such as ours,” said Ben Nobel, director of sales at Mystery Ranch. “Mystery Ranch is quickly becoming a leader in the technical backpack category, and our partnership with Brandywine River Reps will help take us to the next level.”
Founded in 2002 and headquartered in Greenville, DE, BRR’s founder and Principal, Andy Molter, has over 20 years of industry experience. Ryan Conklin is a BRR veteran with over ten years of brand sales experience selling hardgoods and accessories brands. Molter and Conklin are avid outdoorsmen who started their careers on the retail floor.
“We look forward to representing Mystery Ranch in our territory,” said Molter. “The brand has a long history of making amazing technical products that not only perform above the competition but are beautifully executed and designed to last for a lifetime. Quality construction and a discerning eye to detail is what the market is looking for, and this is where our agency thrives. We are excited to support current retailers and introduce this amazing brand to new markets.”
Photo courtesy Mystery Ranch
