MyFitnessPal has appointed Marnie Boyer as chief marketing officer to drive growth and strengthen the brand’s position in the consumer nutrition category.
“I’m thrilled to join MyFitnessPal and bring my passion for data-driven marketing and customer engagement to a platform that has empowered millions to take control of their health,” said Boyer. “I look forward to building on MyFitnessPal’s success and exploring new ways to connect with members, inspire healthier choices, and make a lasting impact on their wellness journeys.”
Boyer joined MyFitnessPal from Grubhub, where she served as VP of Growth Marketing. Since 2022, she has led initiatives that boosted customer acquisition, including a partnership with Amazon, and managed strategic collaborations with American Express and Lyft.
Before Grubhub, Boyer was VP of Performance Marketing at Capital One, enhancing credit card customer acquisition with data-driven strategies. She also held leadership roles at Wunderman Thompson, Billy Casper Golf Management and AT&T, gaining over 15 years of experience in marketing and analytics.
“Marnie’s deep expertise in digital marketing, analytics and partnerships aligns with MyFitnessPal’s goals to continually innovate and meet the evolving needs of our global community,” said Mike Fisher, CEO of MyFitnessPal. “With her proven track record of leading high-impact marketing initiatives, Marnie will play a pivotal role in advancing MyFitnessPal’s mission to help members around the world achieve their nutrition and health goals.”
Images courtesy MyFitnessPal and Marnie Boyer
