Mtn Ops, an energy and nutrition brand for hunters and anglers, appointed Backbone Media to manage its public relations and communications strategy. Backbone is charged with amplifying the brand’s momentum in the hunting market and expanding its awareness in the broader active lifestyle space.
“Mtn Ops has experienced tremendous growth since our launch, and we have a stacked deck of new products to announce in 2017, so it made sense to take our earned media strategy to the next level now,” said Jordan Harbertson, co-founder and chief of communications at Mtn Ops. “Backbone Media caught our eye because of its strong track record in the outdoor and hunting space, and we are confident that they will be the ideal partner to help us expand our reach.”
“The Mtn Ops brand has experienced incredible organic growth since its launch two years ago. With a core following and still a lot of upside among hunters, Backbone will pour gas on the fire in 2017,” said Nate Simmons, Backbone Media Managing Partner. “The Mtn Ops management team has a strong grasp of the power of public relations, giving us the tools we need to reach media and consumers effectively.”
