Moving Comfort announced the selection of MATCH, Inc. as its advertising agency. The Atlanta-based agency will be responsible for creative strategy and development for Moving Comfort beginning in January 2004. The overall budget was not disclosed.
“MATCH displayed to us their versatility and creativity,” said Kim Evans, director of marketing for Moving Comfort. “All of the agencies we saw were extremely talented, but MATCH exhibited experience and insight into our consumer that will be invaluable as we go forward in our marketing efforts.”
“We see enormous opportunity for Moving Comfort to extend beyond their current position,” said Sal Kibler, president of MATCH, Inc. “We are thrilled to be the agency chosen to partner with Moving Comfort to unleash the possibilities and find creative ways to move forward in marketing the brand.”
“Our company mantra is 'a fit woman is powerful woman',” said Moving Comfort president, Ellen Wessel. “We are delighted to have found a woman-owned agency that can express our spirit and purpose to our consumer.”
