Move It Fitness, which describes itself as “the Next Peloton of Asia,” has just completed another round of fund raising.
ZB Capital is the leading investor in this round of fund raising and Move It Fitness has cumulatively raised more than U.S. $5 million thus far. Honorable mentions of previous investors include Xiaomi, ParticleX and HBCC.
The company is based in Hong Kong and owned by Eggplant Technologies Limited
The company officially launched its first product in early 2017, and since, has continued in focusing to develop interactive digital content and smart fitness equipment for home use. Positioning to be the next Peloton of Asia, Move It Fitness offers a category of smart and compact fitness equipment more suitable for the relatively less spacious households of the general Asian market.
Over the years, Move It Fitness has sold 120,000 units of smart equipment, with 10 million counts of Move It online programs being completed by the userbase. The company is gaining great traction with their online subscription business model. The raised funding will contribute towards team expansion, R&D and the continued development of new interactive content.
